The Significant Economic Presence (SEP) Tax replaced Kenya's Digital Service Tax from 27 December 2024 and was widened by the Finance Act, 2025. At an effective rate of 3 per cent on gross Kenyan earnings, it now applies to nearly all non-resident digital, AI and data-monetisation services consumed in Kenya.
Kenya's e-commerce landscape is one of the most dynamic in Africa, fuelled by mobile connectivity, innovative payment systems, and a growing consumer base eager for the convenience of online shopping....
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